Old school marketing use a push messaging to reach the consumer, while new school marketing use a pull messaging to reach the consumer. Pushing messages is a way of interrupting the consumer like a commercial on television or telemarketer calling during dinner time. This interruption can turn the consumer off right at the start. Pull messaging is more like funneling individuals who are interested to come to; the consumer searches for the product and the organization pulls them in. The pull messaging turns into permission marketing where the marketers begin asking for consumer personal information like email address, age, income, and even phone numbers. This information is given to marketing from the loyal consumers or the people who follow the brand, they are not forced to provide the information. Personal information is given to be part of the inside information or be put on a mailers list.
Social media marketing begins with the consumer and builds relationships with them. They become loyal to the brand and more likely to purchase products. The old traditional way puts relationship last after they have bought the product. Social media builds relationships at the beginning creating the trust. It is all about connections, conversations, and community. Social media builds a community around the brand while strengthening the relationships. The future will always be relational and will be an industry that will be around for a long time. Social media may change in platforms and tools, but social networking as a relational social gathering on the digital platform is here to stay. The more you learn about social media the more you will be in tune to your industry no matter what industry you are in.
Daria Kelly Uhlig. (2015). Small Business. Chron. In Old School VS New School Marketing. Retrieved from http://smallbusiness.chron.com/old-school-vs-new-school-marketing-37056.html
Oliver Blanchard. (2009, August 24). SlideShare. In Oliver Blanchard Basics Of Social Media ROI. Retrieved from http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
Debra Eckerling. (2014, March 26). Social Media Examiner. In How to Measure Social Media ROI. Retrieved from http://www.socialmediaexaminer.com/measure-social-media-roi/