Food · Gaming · Pizza · social media · Xbox

Differentiation

Pizza and video games seem to go hand and hand. Many gamer’s order pizza when they play games at home. It is an easy tasty meal many gamer’s appreciate. Interestingly Microsoft’s Xbox partnered with Pizza Hut for a perfect partnership. People can now order pizza from their Xbox in their living rooms. The gaming does not have to stop! In the first four months Pizza Hut sold over $1 million dollars of pizza using the Xbox app. Director of public relations for Pizza Hut Doug Terfehr said “when talking about a sweet spot for the pizza category it’s definitely gamers and gaming.”

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The two companies Pizza Hut and Xbox seem to be a perfect fit. When it comes to social media, the two companies rank in the top 20 for companies who lead the social network industry. Pizza Hut’s (@PizzaHut) Twitter account is on the humor side of entertainment. They post and re-tweet jokes making them feel more humanized. They use lots of pictures and videos pulling off tweets like “Dogs on dogs on dogs on dogs on dogs on dogs on dogs on pizza. ” for their new Hot Dog Pizza for National Hot Dog Day.x pizza hut hot dog

Microsoft Xbox (@XBoxSupport) uses their Twitter handle to address issues customers are having. They are one of the best, if not the best in online customer support. They have a lightning speed response rate. Digital problems arise all the time and Xbox makes sure to respond and help everyone as soon as possible. Why use a phone to call and be put on hold when you can have a quick response on Twitter. @XBoxSupport is the perfect example for customers to receive the help they need.

Xbox and Pizza Hut run the show on social media in completely different ways, entertainment and customer support. They are partnered together but use completely different strategic goals to reach their customers.

blog · business · Coffee · Love

Business and Coffee

Starbucks is a global coffee company; their corporation is based in Seattle Washington. The coffee Starbucks uses is definitely a variable cost along with the milk and syrup used in the cup prepared. The paper cup and heat sleeve are all variable costs for Starbucks. The prices of coffee beans vary depending on the time of year and quality of beans purchased. Milk can vary accordingly and variable costs depend on the amount milk syrups used in each cup of coffee.

barista-koffie

The fixed costs of Starbucks will depend on the store location and the rent provided. Rent and equipment leases are a fixed cost. The rent may be different from one store to another, but once the rent and leases are establish the amount owed each month will be the same. The fixed cost fit help management analyze the overall costs.

Starbucks has several mixed costs in the corporation. Some costs can be salaries and wages which fluxgates depending on bonuses. However the wages and salaries are typically fixed, they fall in the mixed category when there are possible changes like the bonuses. Food sold at Starbucks can fall under mixed costs as well. The costs of goods change depending on demand and time of year.

The barista making and serving the coffee at Starbucks can represent step costs. If one barista serves 40 cups of coffee in one day the costs of the employee stays the same, but if more than 40 cups of coffee are needed to be made, then Starbucks will need to pay for another barista and showing more cost for the store. On a graph the step costs will look like steps on a stair case. More costs to produce more products.

Latte Love

Starbucks would be more likely to benefit from using a customer cost hierarchy for determining cost drivers. In customer hierarchy, each unit sold could be different depending on the coffee drink being made. However, for example if milk costs .0234 per ounce and a drink needs nine ounces, the cost for the milk would be $0.21. The coffee used at around $7.50 for a pound of beans worth thirty two double shots, the coffee costs for a single drink would cost $0.23. Let’s say the coffee ordered is caramel flavored and needs one and a half of syrup at $0.277 cents for the drink. The total food cost for the drink would be $0.72, but the drink must be poured into a cup with a lid and a sleeve to protect from being burnt at a cost up to an additional $0.20 cents bring the total costs of goods per cup of coffee at $0.92 cents. Each day an order level of each customer would be one coffee per day and a Starbucks store seeing 200 customers on average a day and costing the store $183.52 in goods. An average cup of coffee costs $3.50 which brings in $700 a day minus the costs of goods brings the total to $516.48. Say the barista is paid $15 an hour and serves 25 cups of coffee per hour. That would be an additional $0.60 cents per cup of coffee for a total of $1.52 per cup and $1.98 of profit.

 

Peter Mitchell. (2014). Chron. Small Business. In Examples of Mixed Costs in a Service Business. Retrieved from http://smallbusiness.chron.com/examples-mixed-costs-service-business-37030.html

Lie Dharma Putra. (2010, May 26). Accounting Financial. Cost Accounting/Management Accounting. In Cost Drivers and its Hierarchies. Retrieved from http://accounting-financial-tax.com/2010/05/cost-drivers-and-its-hierarchies/

blog · blog with a side of klout · current · current stand on social media · education · klout · social media

Blog with a side of Klout

I took a social media course in college which help to start my blog. Before this course I had knowledge of social media, but blogs scared me. I was afraid to get involved with blogging because I didn’t understand it fully. I have grown a lot in this course and I recomend this caurse to everyone I know! I have created a blog account which I am very happy about. I will be continuing my blog and develop more of an audience. I have seen only positives about the blog activities. We were allowed to blog about our industry which makes it truly exciting. Not only is it exciting, but we are blogging about social media in our industry. There are not a lot of people blogging about social media. Because of the social media theme of the blog, I have had 4 different countries read my blog; from of course the USA, then Mexico, Russian Federation, and Saudi Arabia. It is exciting knowing people from other countries are viewing my blog. This entices me to continue blogging. I can’t wait to continue blogging. I plan creating another blog about video games. It is a hobby of mine. I have played video games for the most part of my life. I still want to continue my blogging on social media. It seems important for people involved with social media to continue engaging with other social media guru’s. I am also interested in creating my own url with wordpress. I believe it will be daniellonen.com.

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My Klout score has grown to over 56. I started at 49 and just a couple days ago I reached my 90 day high of 60. During the course of this class my Klout score has had a huge increase. I am starting to utilize my Klout scheduling; I know this will improve my Klout score too. My score increased due to the knowledge I gained in this class. I am truly happy about taking this course and will continue my education probably for the rest of my life. I will leave you with one question, what is your Klout score?

current · current stand on social media · social media

The Social Sphere

For the most part of today’s social media networks, Facebook, Twitter, LinkedIn, and Google+ continue to be the top forces in the industry. The network with the most population is Facebook and if it were a country, it would be the third most popular country in the world behind China and India. Twitter, LinkedIn, and Google+ make the top ten also. Google+ is slowly building and gaining ground. They are making very smart decisions as they continue building the platform. It seems as though Google+ has the best of all worlds (networks) and is making the right moves as they grow. The things helping Google+ is that Google is the number one search engine, and owns the number two search results in YouTube. Google holds the power of being found on the internet, so having an account with Google+ will help anybody be found. A new attribute for Google+ is the fact that you can now make a business page that can be managed through your personal account.

Social media is so predominate now that the word “selfie” is currently in the Webster’s dictionary. The definition is: an image of oneself taken by oneself using a digital camera especially for posting on social networks. It is considered a noun.

If I haven’t spoken enough about Google+, then here is a little more. Google+ is similar to a Facebook account where you post information with or without a photo. Your post can then be searchable through Google’s search engine. The search engine optimization (SEO) using Google+ will easily be made since the content is coming from the number one search engine in the world. Google+ allows you to create events that can show up like a post. They also have “Hangouts” with is a video conferencing attribute for your business or private group. The commenting, sharing and tagging all helps others be aware of certain content.

The coolest part about Google+ is you can make a post and decide who is allowed to see it. They have “circles” which is a way to choose who will be in a specific social circle without the individual knowing what circle you put them in. For example I may make a post that is somewhat confidential and only want my family to view it. I will make the post and share it simply to my family circle. This “circle” option gives the power of content to the individual who is posting; something other social networks do not have.

I predict Google+ to dominate the social realm. So what are you waiting for? Create an account and add me to one of your circles! I am a friendly guy who enjoys spheres. In the meantime, enjoy the quick social media video posted above.

Brianna Smith. (2014, May 13). Social Media Today. In #Socialnomics 2014: Current State of Social Media. Retrieved from http://www.socialmediatoday.com/content/socialnomics-2014-current-state-social-media-video

Steve Rayson. (2014, May 15). Social Media Today. In 6 Lessons from the Most Popular Content Marketing Articles. Retrieved from http://www.socialmediatoday.com/content/6-lessons-most-popular-content-marketing-articles

Rebecca Wardlow. (2014). Rebecca Wardlow Social Solutions. In The benefits of Google+. Retrieved from http://www.rebeccawardlow.com/what-can-you-do-in-google/