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The Social Sphere

For the most part of today’s social media networks, Facebook, Twitter, LinkedIn, and Google+ continue to be the top forces in the industry. The network with the most population is Facebook and if it were a country, it would be the third most popular country in the world behind China and India. Twitter, LinkedIn, and Google+ make the top ten also. Google+ is slowly building and gaining ground. They are making very smart decisions as they continue building the platform. It seems as though Google+ has the best of all worlds (networks) and is making the right moves as they grow. The things helping Google+ is that Google is the number one search engine, and owns the number two search results in YouTube. Google holds the power of being found on the internet, so having an account with Google+ will help anybody be found. A new attribute for Google+ is the fact that you can now make a business page that can be managed through your personal account.

Social media is so predominate now that the word “selfie” is currently in the Webster’s dictionary. The definition is: an image of oneself taken by oneself using a digital camera especially for posting on social networks. It is considered a noun.

If I haven’t spoken enough about Google+, then here is a little more. Google+ is similar to a Facebook account where you post information with or without a photo. Your post can then be searchable through Google’s search engine. The search engine optimization (SEO) using Google+ will easily be made since the content is coming from the number one search engine in the world. Google+ allows you to create events that can show up like a post. They also have “Hangouts” with is a video conferencing attribute for your business or private group. The commenting, sharing and tagging all helps others be aware of certain content.

The coolest part about Google+ is you can make a post and decide who is allowed to see it. They have “circles” which is a way to choose who will be in a specific social circle without the individual knowing what circle you put them in. For example I may make a post that is somewhat confidential and only want my family to view it. I will make the post and share it simply to my family circle. This “circle” option gives the power of content to the individual who is posting; something other social networks do not have.

I predict Google+ to dominate the social realm. So what are you waiting for? Create an account and add me to one of your circles! I am a friendly guy who enjoys spheres. In the meantime, enjoy the quick social media video posted above.

Brianna Smith. (2014, May 13). Social Media Today. In #Socialnomics 2014: Current State of Social Media. Retrieved from http://www.socialmediatoday.com/content/socialnomics-2014-current-state-social-media-video

Steve Rayson. (2014, May 15). Social Media Today. In 6 Lessons from the Most Popular Content Marketing Articles. Retrieved from http://www.socialmediatoday.com/content/6-lessons-most-popular-content-marketing-articles

Rebecca Wardlow. (2014). Rebecca Wardlow Social Solutions. In The benefits of Google+. Retrieved from http://www.rebeccawardlow.com/what-can-you-do-in-google/

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What Social Media Tools Should I Use?

There are many tools a social media guru can use. The world is full of them with countless numbers of ways to help and support social media creators. I believe it is important to monitor your social outlets to better support the platforms you are on. I am going to compare a couple of monitoring tools. Tweetdeck is a great way to follow tweets from different accounts. You can monitor all the tags, mentions, and notifications on all the twitter accounts you manage. All this information will be on one page with live scrolling columns. Tweetdeck allows social media managers to monitor in one simple customization location. There have been rumors of Tweetdeck being taken down, but it hasn’t happened yet. For those who want an alternative to Tweetdeck, Hootsuite is a wonderful platform to monitor your tweets and is just as customizable as Tweetdeck is. Hootsuite monitors 52 languages and works with 26 different social media networkds. It is a dashboard that allows the monitoring of several social networks in the same location. Hootsuite allows you to customize the in coming information of your popular social media sites. Hootsuite also gives you analytic’s for your the sites you manage which is a big plus.  You can create different reports depending on what you want to analyze.

When you are looking to hear what people are saying across blogs and news sites, UberVU is like Hootsuite but in a more larger scale. UberVU’s analytic tools finds the profession and education of individuals who are talking about your subject. It is important to know who your influencers are for your subject. You can compare past campaigns to present ones and learn from them. UberVU has the capability of creating very professional analytic reports to show in conferences or to customers to support a product. There are endless ways to help your managing of social media using UberVU. If you like UberVU, then you will definitely like Sysomos an even larger scale than UberVU. Sysomos is for the global reach of social monitoring finding the key influences for business products and how well campaigns are doing in particular areas. With great analysis and back office reports, Sysomos can show reports from different countries and different languages. Sysomos monitors 186 languages including slang words. It also provides a two year historical report and comparisons of campaigns for your company. The learning curb is small, people can learn the system with ease. Sysomos has excellent administration support and is a clear champion in monitoring for the international arena.

Sean Ellis. (2014). Kissmetrics. In Social Media Monitoring Tools. Retrieved from https://blog.kissmetrics.com/social-media-monitoring-tools/

Sysomos. (2014). Sysomos. In Social media monitoring and analytics solutions. Retrieved from http://www.sysomos.com/?campaigntype=PPC&gclid=CjwKEAjwwJmhBRC56KOelNOXhxUSJAB_w2uNRC2LqzCNC-ci-qV0sxw9GSmbiCeFJFW-G_GTHDairhoCuPHw_wcB

Kate Dunham. (2014, August 27). UberVU. In Social Media Face Off: Hasbro vs Mattel. Retrieved from http://blog.ubervu.com/tag/social-media-face-off

Jay Baer. (2014). Convince & Convert. In The 39 Social Media Tools I’ll Use Today. Retrieved from http://www.convinceandconvert.com/social-media-tools/the-39-social-media-tools-ill-use-today/