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China Has Seen Better Days

As we all know, China has seen better days. The stocks in China have fallen so hard that it is said to be the “weakest economic growth in a quarter century.” The yuan has continued to depreciate while the world is wondering if they will be dragging the entire world down with them. The economic exposure is so severe, people have worried about the end of days or the end of the world. For those reading these words who live in the United States of America, China’s collapse will not put us in a worse economic position. The United States is a $15 trillion dollar economy; that is $15 trillion coming in and $15 trillion going out. The business Unites States has with China is only $150 billion, not to say it’s not a lot of money, but $150 billion dollars is only 1% of our economic prowess.

china

The economic exposure has set Hang Seng China Enterprises Index on a trading level that puts a lot of pressure on future options mostly held by large banks like Bank of America and Merrill Lynch. It is possible the investors will begin to lose their principal if the levels of stock continue to fall. The stocks are predicted to fall even faster very soon. The large banks will respond to this economic risk and sell their futures to reduce their hedge. William Chan, the head of Asia Pacific equity derivatives research said “as the market goes lower from here, the downward move may accelerate. There will be a large amount of hedging in futures which dealers need to unwind.” The economic exposure could be seeing more economic crashing in the near future for China. We can only hope China will listen to the market and use their prideful communistic pressure against the market.

china stocks

Regina Tan. (2016, January 19). Bloomberg Business. News. In China Stock Rout Seen Getting Uglier as Derivative Trigger Looms. Retrieved from http://www.bloomberg.com/news/articles/2016-01-20/bofa-sees-tipping-point-in-hong-kong-stocks-as-futures-unwind

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social media · Viral Campaign

The Top 5 Characteristics of a Viral Campaign

Going Viral

The top 5 characteristics of a viral campaign are:

  1. Keeping it fresh
  2. Call to Action
  3. Comical
  4. Story telling
  5. Evoke emotion

Keeping it fresh is an important characteristic for social media to stay relevant. There are a lot of reused social posts that circle around, but keeping the content fresh and new will invite new followers of the organization’s social networks. New posts or content created keeps the audience wanting to see more. The old content tends to get stale.

A call to action tends to provoke the audience to “share” the content. If a post were to say “share if you agree” the post will entice the audience to be part of the conversation. It empowers the audience and allows them to tell their friends how they feel about a subject without creating the content. A call to action is a great way to help a post go viral.

Comical content can go viral simply by making the audience laugh. If the reader laughs out loud there is high chance the reader will “share” the content. A funny post or ad can go viral depending on how funny it is. Comedy is an important tool in social media. In my view, comedy is one of the best tools to make a post go viral.

Telling a story is a great way to create a viral post. People like stories especially when they are true. A short story can go a long distance in social media if the story has quality to it. A compelling or touching story can go viral when it relates to the audience reading it. This will cause the audience to “share” the content.

always-like-a-girl-campaign

Emotion is another great characteristic for a campaign to go viral. A video or story with emotion can touch the hearts of many people. These emotional stories/posts will get the reader involved by sharing the content and telling their friends and family about it. A great example of this is the ad ‘Always’ put on called #LikeaGirl which asks the individuals to run like a girl, to fight like a girl, and to throw like a girl. It is a great ad that opens the eyes of individuals being asked.

To make a campaign go viral, it is important to use at least one of these characteristics. People want relevant content to relate to or enjoy. This will make or break the campaign. Do not go stale and plain. Do not tell a boring story. Get creative and excited about the campaign and watch it go viral.