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Southern New Hampshire University Online Course

https://spark.adobe.com/video/Dl3ztPFv6YFC8/embed

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blog · business · current · Global · Portfolio · Stock Exchange · Stocks · Uncategorized · Wall Street

Portfolio, The Warren Buffett Way

 

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Amidst the United Kingdom exiting the EU and DOW Jones dropping each day after the Brexit; there is still a silver lining in all this stock exchange mess. There has been a history of raising with big percentages the year after. To add to Brexit, during Presidential election years, the market tends to drop then rise again. I look to see stock soar next year no matter who the president is. Right now seems to be an excellent time to buy stock and expand your portfolio. It is a good time to buy after a market plummet. If you decide to invest in some stocks soon, here is my top 5 stock choices.

Businessman holding a transparent screen with an inscription a t
Businessman holding a transparent screen with an inscription a top five. Business, technology, internet and networking concept.

The top five portfolio of common stocks I will put together whose stock is traded on the New York Stock Exchange will be on Warren Buffet’s top 10 list of dividends paid in 2016. According to The Street, each of Buffett’s top 10 “comprises at least 0.8% of his public equity portfolio and has a dividend yield of 2.5% or higher” (The Street, Page 2).

buffett

I think it is smart to at least take a look at Warren Buffett’s portfolio and the decisions the multi-billionaire is making. My first decision will be to add General Motors (GM) which pays $0.38 per share quarterly yielding 5.27% and a Beta of 1.73 providing great returns as of late. My second stock to add to my portfolio will be IBM (IBM) which pays out $1.40 per share and yielding 3.8%. The Beta for IBM is 0.71 revealing low risk and providing solidity and safety to my portfolio, but also decent dividends paid. My third stock to add to my portfolio will be Phillips 66 (PSX) which has recently increased their dividends to $0.63 and is yielding 3.2%. I honestly did not know anything about Phillips 66 until I found out that Warren Buffett has been purchasing hundreds of millions worth of stock with them. Phillips 66 is an energy manufacturing and logistics company with a Beta of 1.49 which is mostly betting on the four segments of midstream, chemicals, refining, and marketing and specialties.

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My fourth stock will be Wells Fargo (WFC) which is a company with a long history of paying dividends. Wells Fargo lowered their dividends to five cents during the 2008 market crash, but has since increased it to $0.38 yielding 3.25% dividends. This stock is Warren Buffett’s second largest stock holding in his portfolio revealing some trust in this stock with a Beta of 0.94. My fifth stock I will be investing in will be Coca-Cola (KO) my favorite beverage to drink; as Warren Buffett says about Coca-Cola “I’m the kind of guy who likes to bet on sure things, no business has ever failed with happy customers – and you’re selling happiness” (The Street, Page 6). The Beta for Coca-Cola is 0.53 and paying dividends of $0.35 yielding 3.11%. Coca-Cola has paid quarterly dividends since 1920 and has increased dividends every year for the last 50 years. Warren Buffett owns over 400 million shares of Coca-Cola compiling 14.4% of his public equity portfolio.

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My Portfolio                           Beta                Dividends Per-Share          Current Ticket

 

General Motors (GM)           1.73                $0.38 Quarterly                     $ 29.02

IBM (IBM)                               0.71                $1.40 Quarterly                     $151.06

Phillips 66 (PSX)                 1.49                $0.63 Quarterly                     $ 79.43

Wells Fargo (WFC)              0.94                $0.38 Quarterly                     $ 46.85

Coca-Cola (KO)                    0.53                $0.35 Quarterly                     $ 45.31

 

My portfolio will have some solid ground to stand on with decent dividends paid per quarter. My portfolio also has a couple high risk high reward stocks which seem to show a promising return in the near future. My portfolio reflects Warren Buffett who is the billionaire known as “The Oracle of Omaha.” Many people follow his footsteps when it comes to investing.

wall street

In my portfolio each company will have a portfolio weight of 20%.

 

General Motors (GM) has a 0.346 beta weight in my portfolio.

IBM (IBM) has a 0.142 beta weight in my portfolio.

Phillips 66 (PSX) has a 0.298 weight in my portfolio.

Wells Fargo (WFC) has a 0.188 weight in my portfolio.

Coca-Cola (KO) has a 0.106 weight in my portfolio.

 

My overall Beta for my portfolio would be 1.08 revealling a relatively safe portfolio with some possible nice returns.

 

Emily Stewart. (2016, May 17). The Street. Investing. In Warren Buffett’s Top 10 Dividend-Paying Stocks for 2016. Retrieved from https://www.thestreet.com/story/12825278/2/warren-buffetts-top-10-dividend-stocks.html

 

Forbes. (2016, June 14). Forbes. The Richest Person In Every State. In The Little Black Book of Billionaire Secrets. Retrieved from http://www.forbes.com/profile/warren-buffett/

 

CNN Money. (2016). Markets. In Market Quote. Retrieved from http://money.cnn.com/quote/quote.html?symb=KO

blog · business · Coffee · Trump · Uncategorized

My Experience at a Trump Rally

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The Trump rally was amazing! As I was parking I saw about 20 police officers on horseback, about 40 different motorcycles and an untold amount of police in padded raid gear with their helmets sitting beside them. After I parked in the Disneyland parking lot due to over flow parking needed, I walked in a wide fenced off walkway with police officers and security guards were on the outside and inside of the gated walkway. I felt completely safe as I felt like I was being escorted into the Anaheim Convention Center. It was quiet and peaceful walking in. I saw families with their children walking to the event as well.

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As I got closer to the convention center, expecting protests to be pretty severe since it was California (I wore running shoes and a T-shirt just in case there was a fight), I saw about 4 different anti-Trump signs totaling about 7 or 8 people in total and not together. I really expected a lot more. The police seemed very calm as if nothing was happening. Walking into the event was peaceful unlike what the media portrays. After a long walk, I got to my seat at the Trump rally. The people around me were just normal people excited to be there just as I was. One man with a red “Make America Great Again” hat was giving out Trump signs to those who wanted them. Everyone was very nice and seemed to be family oriented people.

Before Trump came to the podium, we saw an African American preacher speaking about the direction of America and where it needs to go. I enjoyed listening to him speak. After the preacher, someone else spoke and seemed to get the crowd excited to hear Trump. Finally Donald J. Trump came out and the everyone stood up on their feet and gave him a standing ovation. People began chanting “USA, USA, USA” I felt as though this was the man to unite America and bring us together. I saw many African Americans there, I saw many Asian Americans, and many Latinos for Trump. We seemed to be all colors united together chanting “USA, USA, USA.” I was very excited and felt very patriotic. I was happy to see people chanting for America rather than just chanting for Trump. I felt like a proud American again!

<> on May 25, 2016 in Anaheim, California.
<> on May 25, 2016 in Anaheim, California.

 

When the rally was over people began walking to the exit in a calm state. I was streaming on Periscope which is pinned on my Twitter account @DanielLonen as I walked through the entire complex towards the exit. The chat on the live stream said that CNN and Fox both announced people were throwing bottled urine, so I wasn’t sure what to expect as I walked outside. I finally exited the front doors of the Anaheim Convention Center and kept my stream going. The anticipation was building expecting a mob yelling and screaming at the Trump supporters.

As I walked with the crowd towards the parking lot, I saw about 6 or 7 Mexican people with bananas covering their faces and dressed like thugs. They were face to face with someone holding a sign that said “My wife came to the USA legally, you can too” The masked men were trying to make a ruckus and create fear. There were a few supporters around theses masked men saying “take off your masks, why are you hiding?” The masked people didn’t seem to know how to respond because the Trump supporters did not show any fear. To honest I did not feel an fear either. There were too many police around and too many of the Trump supporters for these 6-7 people to do anything. There were new cameras in the middle of this commotion. I almost felt like this was a set up, it felt very fake as if these 6-7 masked people were just trying to get on camera.

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I was still live streaming and began getting a lot more viewers when I was looking at these so-called protesters. One of the masked men threw an egg and over the heads of the small crowd and randomly hit a young Trump supporter who looked to be about 16 years old. After the egg was thrown, the Trump supporters basically laughed and thought it was a bit immature. The news cameras were covering it all. I was in this small confronted crowd for about 10 minutes then left feeling as though it was just a group of people looking for attention. I really felt like it was a joke and was just for show.

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As I walked to my car, there was another little group building as kids with their skateboards and backpacks on, obviously just got out of school and were too young to vote, were flipping off the Trump supporters and yelling “F-Trump!” and “F-You!” as they were smiling. This was even more immature. I finally got to my car and ended my live stream. Other than these two small little groups of people (one group too young to vote), I did not see any real protesters at the Donald Trump rally.

The protesters were a joke; there were none. I watched news when I got home and saw so-called protesters throwing rocks into Disneyland and at the police then getting arrested. Officially there were 8 people arrested and the funny thing is, these so-called protesters were not even at the rally and they showed up after all the Trump supporters left. The event, the supporters, and all the people who put on the rally were gone…it was then when the so-called protesters showed up…it was all for show and an excuse for people to riot and cause chaos.

The entire Trump rally was very peaceful from beginning to end. Bring your kids to the next rally, it is completely safe. The media is blowing it way out of proportion.

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blog · business · current · Furture Implications · Global · Investing · Job Costing · Marketing · Uncategorized

Corporate Outsourcing

outsourcing
Outsourcing

Outsourcing helps emerging economies by providing more jobs for their country. A large corporation may decide to outsource their manufacturing in order to save hundreds of thousands of dollars and sometimes millions. The value of the currency is what will make the largest impact on a corporation. It would cost one tenth of the normal labor wages to manufacture in a country such as India versus manufacturing in the United States. The wages the corporation will be paying the local people in India will be equivalent to what the US workers would have made but cost a lot less to do it. Many people in the United States frown on corporations that outsource. I personally do not see it as a negative; however the loss of jobs from the corporation leaving the country could cause some issues. This is where corporate outsourcing may or may not help them develop country it is leaving.

'We Want Our Jobs Back'
‘We Want Our Jobs Back’

At first glance it seems the corporation is costing the developed country or let’s says the United States, thousands of jobs. Americans will begin thinking that these thousands of people are now left without a job but then the corporation hires thousands of non-Americans. I can see how this can be bad PR in the United States. There are a lot statistics and research’s that support outsourcing for the developed country. Many say that the re-movement of the corporation will open up doors for the employees left behind. In fact the majority of jobs in the United States is created by small businesses and the outsourcing will provide a much lower price of products to sell which also combats national inflation. Patrick Dixon form Global Change stated that “research shows some of the new economic activity generated in developing countries by outsourcing will generate new demand for goods and services in the country where the jobs have moved from the developed countries. It has been estimated that every dollar that US corporations spend on outsourcing to India gets $0.33 cents and the US economy benefits by $1.14.”

What are your thoughts on Outsourcing?

OutsourcingTheNumberStory

 

 

Patrick Dixon. (2014). Global Change. Future Trends. In The Future of Outsourcing – Impact On Jobs – Keynote Speaker. Retrieved from http://www.globalchange.com/outsourcing.htm

blog · business · current · education · Furture Implications · Global · Uncategorized

One World Government

world pulled apart

The Gold Standard was doing so well before changes were made after the second world war. This is an interesting subject about world currencies and how global GDP was on an all-time high during the gold standard system. I have done some reading on the Freemasonry, supposedly they have plans of a one world government. This would probably bring in one global currency as well. To add to this controversial conspiracy, the Bible talks about a one world currency during the end times. when I look at the history of the global currencies, it makes sense to go back to a one world currency like the Gold Standard. History shows that the Gold Standard held very high global GDP numbers and globalization and growth percentages were on an all-time high. I know talking about freemasonry and the Bible is a little off subject, but I thought it kind of made sense to talk about it since it related to one government and one currency. The fact remains, the gold standard is still the most perfect system ever created. Looking into the business world and globalization, in which I am studying for my International MBA with focus of Social Media Marketing, the fact that history shows a very strong global economy with the single world currency.

world army

If the world economy were to collapse, the entire world would feel it. The strongest currencies in the world in order by rank, the US Dollar, the Euro, the Japanese Yen, the British Pound, and the Swiss Franc would cause some serious global issues. I know many people talk about the US dollar weakening, however, the USD is still the number one currency in the world and the United States of America is still the world’s largest economy. There are many countries who trade in US dollars because their own currency has loss too much value and was hurting their country. The dollarization countries use the USD as their home currency. Other countries such as Japan use the US dollar as a reserve to their currency. For example, if their currency depreciates too much, they would use USD to control their depreciation. Of course every country uses this strategy including the United States; however the USD and EUR are the worlds consistent currency.

gold coins

In my previous post I wrote about the gold standard which was the world’s greatest monetary system ever created.

“The gold standard monetary global system was the most prolific system ever created. From 1870-1914 the gold standard showed large GDP numbers around the world. Practically every country was showing growth in numbers not comparable today. In fact the comparison is not even in the same ball park. During this time, actual gold coins were being used for sell and trade. Most of the countries in the world had the same currency “gold” and would have no problem investing in other countries. GDP high numbers were a norm back then with percentages as high as 6-9% with various countries seeing even higher. Let’s look at China’s GDP before their recent crash; they were at a steady 7% and 9%. This was looked at by the world as amazing and un-speakable growth. Well before World War I, these numbers were the norm for every country. The gold standard is recognized as the most perfect system ever created. “

world together

It would make sense in the global business world to bring the global economy on a high growth level such as it was back in 1870-1914 before World War I. Almost every country in the world were seeing growth as the likes of China in recent years. Back then it was normal to see such growth, today it is almost un-real to see such growth. In fact, many people questioned the GDP numbers China was posting for various reasons we will not go into. However, China still had tremendous growth.

WORLD-MAP-2

Back to my point, history tells a story that one world currency is a very good thing. A one world currency would need to have a one world government or what others would say “One World Order” for the global economy to grow as it did in the past. If the conspiracy theories were true of the Freemasonry, building a one world order controlled by high level people, then the world could agree to their high growth global economic system. This one world order is also foretold in the Bible in great detail. The one currency, one world government would be controlled by the top 10 world leaders. Probably selected by the top 10 countries in the world.

world one

The top 10 Kingdoms, Countries, Nations, Empires, Territories, or Provinces with an 11th also involved. The one in charge would be like a Prime Minister or President of the one world government who would administer peace through power. During this time of global economic stabilization, technology would make it really easy for people to purchase everyday items such as milk, bread, and water through a digital devise. Since the entire world would be using this technology, it would be understandable to need a secure way to determine identification and to keep personal bank information locked down. The Bible foretells this technology would be accessible through some implant, marking, or something embedded in either the right hand or the forehead.

mark of the beast

The Bible refers the world leader as a beast and “He causes all, both small and great, rich and poor, free and slave, to receive a mark on their right hand or on their foreheads, and that no one may buy or sell except one who has the mark or the name of the beast, or the number of his name.” Revelation 13:16-17

worldface

This new world order or one world government would create safety under one global currency. According to USAHitman (I have no idea who he is) quoted Pope Benedict XVI stated “construction of a world community, with a corresponding authority,” proposing global peace and justice. This quote may not be true, but the Pope’s idea of a world government is to bring politicians together for judgment and practical guidelines. History shows this global government would stimulate tremendous growth and a prosperous future. However, this Biblical warning is pretty severe. If you have any belief at all in the Bible, this future will be the start of a gruesome end to the world. Read the Bible and understand what the warning is, one of which is to avoid this economic marking/implant that is embedded in the either the right hand or the forehead which is called “the mark of the beast.” As you can imagine, this scenario will create an uprising of millions of people not wanting to take the economical marking (mark of the beast).

Mark-Of-The-Beast

However you look at the one world government, the economic impact of one world currency would make a huge impact across the world. Education is self-enlightenment and a growth of awareness which can only better prepare you for the future; I implore you to self-enlighten and read the Bible, which is considered a proven history book with countless successful military tactics, business strategies and economic prosperity.

 

References

MBA Knowledge Base. (2016). International Business. In An Eclectic Arrangement, 1973-Present. Retrieved from http://www.mbaknol.com/international-business/an-eclectic-currency-arrangement-1973-present/

Nathan Lewis. (2013, January 3). Forbes. Economics & Finance. Retrieved from http://www.forbes.com/sites/nathanlewis/2013/01/03/the-1870-1914-gold-standard-the-most-perfect-one-ever-created/#1334bcea50d8

USA Hitman. (2012, December 12). NWO. In Evil Vatican calls for a new one world government. Retrieved from https://usahitman.com/evcowg/

Richard Lee. (2015, November 14). Investopedia. Articles. In Top 8 Most Tradable Currencies. Retrieved from http://www.investopedia.com/articles/forex/08/top-8-currencies-to-know.asp

Thomas. (2012). Eleven Two Fund Management. In Does The Bible Actually Mention A One World Currency and Government? Retrieved from http://www.eleventwofm.com/does-the-bible-actually-mention-a-one-world-currency-and-government/

 

blog · business · current · Investing · Uncategorized

The Gold Standard & Today

gold coin Czechoslovakia_1934_10_Ducats.jpg

The gold standard monetary global system was the most prolific system ever created. From 1870-1914 the gold standard showed large GDP numbers around the world. Practically every country was showing growth in numbers not comparable today. In fact the comparison is not even in the same ball park. During this time, actual gold coins were being used for sell and trade. Most of the countries in the world had the same currency “gold” and would have no problem investing in other countries. GDP high numbers were a norm back then with percentages as high as 6-9% with various countries seeing even higher. Let’s look at China’s GDP before their recent crash; they were at a steady 7% and 9%. This was looked at by the world as amazing and un-speakable growth. Well before World War I, these numbers were the norm for every country. The gold standard is recognized as the most perfect system ever created.

gold coins

The Bretton Woods monetary system was created after World War II and to address the economic difficulties some countries were partaking in. This system was to establish commercial and financial relations among countries in 1945. I wasn’t until 1971 when the United States terminated the convertibility of the USD to gold which is known as the “Nixon shock” and ended the Bretton Woods system. the USD was considered a flat currency while states began reserving the US dollar. This began a process of free-floating currencies, the US dollar and the Britain pound began the Floating Rate System where the market forces are what determine the exchange rate between two currencies. The floating system naturally adjusts and is isolated from shocks created from other countries. This gives government’s economic independence without the effects of external economic performances.

gold bars

MBA Knowledge Base. (2016). International Business. In An Eclectic Arrangement, 1973-Present. Retrieved from http://www.mbaknol.com/international-business/an-eclectic-currency-arrangement-1973-present/

 

Nathan Lewis. (2013, January 3). Forbes. Economics & Finance. Retrieved from http://www.forbes.com/sites/nathanlewis/2013/01/03/the-1870-1914-gold-standard-the-most-perfect-one-ever-created/#1334bcea50d8

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Rise of Social Predictions and Mobile Use.

Recently there has been an increase of social media real-time insights. Analysis are beginning to measure emotional text or posts made on social media. This analysis compiles responses of audiences with emotional outbreaks. In many cases profanity words along with other strong emotions expressed through social media is picked up using automated consumer insight tools. In the entertainment business, performances on-screen matter. Whether it be television or films, the performances shown on the screen relates to return on investment.

the-x-factor-banner-free-episodes-online

For example, Fox’s X-Factor, where contestants compete with their vocals for singing competitions on live television, has their research team use social media sentiment (emotional expressions on social media) to accurately predict which contestants would be eliminated every week. This was a huge advantage with the use of social media sentiment. The research team for Fox’s X-Factor even predicted the season’s winner.

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The use of social media sentiment allowed television programs to better present specific artist for advertising. As the audience watches the X-Factor season, each fan begins to latch on to a specific artist as they learn more about the individual. X-Factor would dive a little more each week on specific competitors, giving more air time to those who have higher predictions from social media sentiment. All of the analysis of emotional expressions online help support the television program and keep people coming back for more.

The best practices of using consumer sentiments is by comparing the data analysis from one insight measurement to another data analysis insight measurement. The reason behind needing different data analysis comparisons is because the analysis can measure percentages of unstructured conversations like the comments and tweets compared to positive and negative conversations and overlooking the quantitative metrics measured through the feedback of the available social network analytic platform.

Overall the success comes from the audiences and fans. Broadcasting has become more and more mobile as time passes. in 2013 Time Warner Cable lost 306,000 TV subscribers in only the third quarter (Q3).

CEO Tom Rutledge of Charter Communications told Wall Street analysts – “I surprised that 1.3 million of his 5.5 million customers don’t want TV – Just broadband internet. Our broadband-only growth has been greater than I thought it would be.”

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More people are watching their shows on tablets and phones than ever before. Another example, my brother opted out of television and not subscribe to any service. Instead he has saved a lot of money by subscribing to Netfilx and Hulu+ for a cheaper television avenue. The television resolution quality is just as high as the television companies use at a fraction of the price. Another benefit of watching TV through the internet is the show you typically watch are on demand, so you can hit play and watch it when you are ready. Plus, there is less commercials on movie/TV apps than on actual television.

All in all, social media has changed the way we approach our entertainment. We comment on social media and recommend television shows on social media…since you are on your phone checking social media, might as well just click a button and watch the show everyone is talking about.

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Hollywood’s Social Paradigm

Social Media and Hollywood films are beginning to marry. Studies have found that the more people talk about films in social media, the more likely these people will buy a movie ticket. In fact, people who share movie content are six times more likely to purchase a movie ticket than the general public. This statistic shows that sharing is a strong indicator of purchase intent. The correlation of social sharing is even higher when people share content of family/faith films. Family/Faith movie content sharers are eleven times more likely to purchase a movie ticket.

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Regular movie goers who watch movies three or more times a month are 73% more likely to share content on social media. This points out that the content sharers are the ones to target for ticket sales. Another interesting statistic is that people who buy movie tickets online are 70% more likely to share movie content on social media. This makes finding the social media “influencers” for movie goers are very lucrative for a business stand point.

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Movie goers are more likely to use Twitter, email and Reddit than the general population. This is an interesting statement since a higher percentage of influential people on social media are on Twitter. There is a large difference between content sharers on Twitter than on any other social network. The influential social posters tend to be on twitter and are very likely to share content. Out of this group you see the high percentage of movie goers.

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Facebook is still the number one social network and should be treated as it is. Number of users are slowly declining, but the numbers are so vastly large that Facebook will still hold the number one spot for a short while. I believe twitter will continue to grow, either way both networks should be used in sharing movie content. Movies have been taking a large hit in the box office lately which should be a sign to find new ways of finding the movie ticket buyers and letting them know what is out there. Steven Spielberg said “…there’s going to be an implosion-or a big meltdown. There’s going to be an implosion where three or four or maybe even a half dozen megabudget movies are going to go crashing into the ground, and that’s going to change the paradigm.” I believe the new paradigm is the social media platform. It is the way people are viewing the films and the way the filmmakers are going to making their money back form the millions put into a film. The new paradigm is still developing and will very soon find it’s grooves and glide to be the Hollywood we know it is. Hollywood has changed the way countries act and think. Hollywood is a global influencer that will take it’s grasps of social media and lead the world in a new global social entertainment paradigm.

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What Social Media Tools Should I Use?

There are many tools a social media guru can use. The world is full of them with countless numbers of ways to help and support social media creators. I believe it is important to monitor your social outlets to better support the platforms you are on. I am going to compare a couple of monitoring tools. Tweetdeck is a great way to follow tweets from different accounts. You can monitor all the tags, mentions, and notifications on all the twitter accounts you manage. All this information will be on one page with live scrolling columns. Tweetdeck allows social media managers to monitor in one simple customization location. There have been rumors of Tweetdeck being taken down, but it hasn’t happened yet. For those who want an alternative to Tweetdeck, Hootsuite is a wonderful platform to monitor your tweets and is just as customizable as Tweetdeck is. Hootsuite monitors 52 languages and works with 26 different social media networkds. It is a dashboard that allows the monitoring of several social networks in the same location. Hootsuite allows you to customize the in coming information of your popular social media sites. Hootsuite also gives you analytic’s for your the sites you manage which is a big plus.  You can create different reports depending on what you want to analyze.

When you are looking to hear what people are saying across blogs and news sites, UberVU is like Hootsuite but in a more larger scale. UberVU’s analytic tools finds the profession and education of individuals who are talking about your subject. It is important to know who your influencers are for your subject. You can compare past campaigns to present ones and learn from them. UberVU has the capability of creating very professional analytic reports to show in conferences or to customers to support a product. There are endless ways to help your managing of social media using UberVU. If you like UberVU, then you will definitely like Sysomos an even larger scale than UberVU. Sysomos is for the global reach of social monitoring finding the key influences for business products and how well campaigns are doing in particular areas. With great analysis and back office reports, Sysomos can show reports from different countries and different languages. Sysomos monitors 186 languages including slang words. It also provides a two year historical report and comparisons of campaigns for your company. The learning curb is small, people can learn the system with ease. Sysomos has excellent administration support and is a clear champion in monitoring for the international arena.

Sean Ellis. (2014). Kissmetrics. In Social Media Monitoring Tools. Retrieved from https://blog.kissmetrics.com/social-media-monitoring-tools/

Sysomos. (2014). Sysomos. In Social media monitoring and analytics solutions. Retrieved from http://www.sysomos.com/?campaigntype=PPC&gclid=CjwKEAjwwJmhBRC56KOelNOXhxUSJAB_w2uNRC2LqzCNC-ci-qV0sxw9GSmbiCeFJFW-G_GTHDairhoCuPHw_wcB

Kate Dunham. (2014, August 27). UberVU. In Social Media Face Off: Hasbro vs Mattel. Retrieved from http://blog.ubervu.com/tag/social-media-face-off

Jay Baer. (2014). Convince & Convert. In The 39 Social Media Tools I’ll Use Today. Retrieved from http://www.convinceandconvert.com/social-media-tools/the-39-social-media-tools-ill-use-today/