social media · Viral Campaign

The Top 5 Characteristics of a Viral Campaign

Going Viral

The top 5 characteristics of a viral campaign are:

  1. Keeping it fresh
  2. Call to Action
  3. Comical
  4. Story telling
  5. Evoke emotion

Keeping it fresh is an important characteristic for social media to stay relevant. There are a lot of reused social posts that circle around, but keeping the content fresh and new will invite new followers of the organization’s social networks. New posts or content created keeps the audience wanting to see more. The old content tends to get stale.

A call to action tends to provoke the audience to “share” the content. If a post were to say “share if you agree” the post will entice the audience to be part of the conversation. It empowers the audience and allows them to tell their friends how they feel about a subject without creating the content. A call to action is a great way to help a post go viral.

Comical content can go viral simply by making the audience laugh. If the reader laughs out loud there is high chance the reader will “share” the content. A funny post or ad can go viral depending on how funny it is. Comedy is an important tool in social media. In my view, comedy is one of the best tools to make a post go viral.

Telling a story is a great way to create a viral post. People like stories especially when they are true. A short story can go a long distance in social media if the story has quality to it. A compelling or touching story can go viral when it relates to the audience reading it. This will cause the audience to “share” the content.

always-like-a-girl-campaign

Emotion is another great characteristic for a campaign to go viral. A video or story with emotion can touch the hearts of many people. These emotional stories/posts will get the reader involved by sharing the content and telling their friends and family about it. A great example of this is the ad ‘Always’ put on called #LikeaGirl which asks the individuals to run like a girl, to fight like a girl, and to throw like a girl. It is a great ad that opens the eyes of individuals being asked.

To make a campaign go viral, it is important to use at least one of these characteristics. People want relevant content to relate to or enjoy. This will make or break the campaign. Do not go stale and plain. Do not tell a boring story. Get creative and excited about the campaign and watch it go viral.

Food · Gaming · Pizza · social media · Xbox

Differentiation

Pizza and video games seem to go hand and hand. Many gamer’s order pizza when they play games at home. It is an easy tasty meal many gamer’s appreciate. Interestingly Microsoft’s Xbox partnered with Pizza Hut for a perfect partnership. People can now order pizza from their Xbox in their living rooms. The gaming does not have to stop! In the first four months Pizza Hut sold over $1 million dollars of pizza using the Xbox app. Director of public relations for Pizza Hut Doug Terfehr said “when talking about a sweet spot for the pizza category it’s definitely gamers and gaming.”

xbox_applanding

The two companies Pizza Hut and Xbox seem to be a perfect fit. When it comes to social media, the two companies rank in the top 20 for companies who lead the social network industry. Pizza Hut’s (@PizzaHut) Twitter account is on the humor side of entertainment. They post and re-tweet jokes making them feel more humanized. They use lots of pictures and videos pulling off tweets like “Dogs on dogs on dogs on dogs on dogs on dogs on dogs on pizza. ” for their new Hot Dog Pizza for National Hot Dog Day.x pizza hut hot dog

Microsoft Xbox (@XBoxSupport) uses their Twitter handle to address issues customers are having. They are one of the best, if not the best in online customer support. They have a lightning speed response rate. Digital problems arise all the time and Xbox makes sure to respond and help everyone as soon as possible. Why use a phone to call and be put on hold when you can have a quick response on Twitter. @XBoxSupport is the perfect example for customers to receive the help they need.

Xbox and Pizza Hut run the show on social media in completely different ways, entertainment and customer support. They are partnered together but use completely different strategic goals to reach their customers.

blog · blog with a side of klout · current · current stand on social media · education · klout · social media

Blog with a side of Klout

I took a social media course in college which help to start my blog. Before this course I had knowledge of social media, but blogs scared me. I was afraid to get involved with blogging because I didn’t understand it fully. I have grown a lot in this course and I recomend this caurse to everyone I know! I have created a blog account which I am very happy about. I will be continuing my blog and develop more of an audience. I have seen only positives about the blog activities. We were allowed to blog about our industry which makes it truly exciting. Not only is it exciting, but we are blogging about social media in our industry. There are not a lot of people blogging about social media. Because of the social media theme of the blog, I have had 4 different countries read my blog; from of course the USA, then Mexico, Russian Federation, and Saudi Arabia. It is exciting knowing people from other countries are viewing my blog. This entices me to continue blogging. I can’t wait to continue blogging. I plan creating another blog about video games. It is a hobby of mine. I have played video games for the most part of my life. I still want to continue my blogging on social media. It seems important for people involved with social media to continue engaging with other social media guru’s. I am also interested in creating my own url with wordpress. I believe it will be daniellonen.com.

klout-score-graphic-e1355785069810-980x450 (1)

My Klout score has grown to over 56. I started at 49 and just a couple days ago I reached my 90 day high of 60. During the course of this class my Klout score has had a huge increase. I am starting to utilize my Klout scheduling; I know this will improve my Klout score too. My score increased due to the knowledge I gained in this class. I am truly happy about taking this course and will continue my education probably for the rest of my life. I will leave you with one question, what is your Klout score?

current · current stand on social media · social media

The Social Sphere

For the most part of today’s social media networks, Facebook, Twitter, LinkedIn, and Google+ continue to be the top forces in the industry. The network with the most population is Facebook and if it were a country, it would be the third most popular country in the world behind China and India. Twitter, LinkedIn, and Google+ make the top ten also. Google+ is slowly building and gaining ground. They are making very smart decisions as they continue building the platform. It seems as though Google+ has the best of all worlds (networks) and is making the right moves as they grow. The things helping Google+ is that Google is the number one search engine, and owns the number two search results in YouTube. Google holds the power of being found on the internet, so having an account with Google+ will help anybody be found. A new attribute for Google+ is the fact that you can now make a business page that can be managed through your personal account.

Social media is so predominate now that the word “selfie” is currently in the Webster’s dictionary. The definition is: an image of oneself taken by oneself using a digital camera especially for posting on social networks. It is considered a noun.

If I haven’t spoken enough about Google+, then here is a little more. Google+ is similar to a Facebook account where you post information with or without a photo. Your post can then be searchable through Google’s search engine. The search engine optimization (SEO) using Google+ will easily be made since the content is coming from the number one search engine in the world. Google+ allows you to create events that can show up like a post. They also have “Hangouts” with is a video conferencing attribute for your business or private group. The commenting, sharing and tagging all helps others be aware of certain content.

The coolest part about Google+ is you can make a post and decide who is allowed to see it. They have “circles” which is a way to choose who will be in a specific social circle without the individual knowing what circle you put them in. For example I may make a post that is somewhat confidential and only want my family to view it. I will make the post and share it simply to my family circle. This “circle” option gives the power of content to the individual who is posting; something other social networks do not have.

I predict Google+ to dominate the social realm. So what are you waiting for? Create an account and add me to one of your circles! I am a friendly guy who enjoys spheres. In the meantime, enjoy the quick social media video posted above.

Brianna Smith. (2014, May 13). Social Media Today. In #Socialnomics 2014: Current State of Social Media. Retrieved from http://www.socialmediatoday.com/content/socialnomics-2014-current-state-social-media-video

Steve Rayson. (2014, May 15). Social Media Today. In 6 Lessons from the Most Popular Content Marketing Articles. Retrieved from http://www.socialmediatoday.com/content/6-lessons-most-popular-content-marketing-articles

Rebecca Wardlow. (2014). Rebecca Wardlow Social Solutions. In The benefits of Google+. Retrieved from http://www.rebeccawardlow.com/what-can-you-do-in-google/