blog · business · Coffee · Trump · Uncategorized

My Experience at a Trump Rally


The Trump rally was amazing! As I was parking I saw about 20 police officers on horseback, about 40 different motorcycles and an untold amount of police in padded raid gear with their helmets sitting beside them. After I parked in the Disneyland parking lot due to over flow parking needed, I walked in a wide fenced off walkway with police officers and security guards were on the outside and inside of the gated walkway. I felt completely safe as I felt like I was being escorted into the Anaheim Convention Center. It was quiet and peaceful walking in. I saw families with their children walking to the event as well.


As I got closer to the convention center, expecting protests to be pretty severe since it was California (I wore running shoes and a T-shirt just in case there was a fight), I saw about 4 different anti-Trump signs totaling about 7 or 8 people in total and not together. I really expected a lot more. The police seemed very calm as if nothing was happening. Walking into the event was peaceful unlike what the media portrays. After a long walk, I got to my seat at the Trump rally. The people around me were just normal people excited to be there just as I was. One man with a red “Make America Great Again” hat was giving out Trump signs to those who wanted them. Everyone was very nice and seemed to be family oriented people.

Before Trump came to the podium, we saw an African American preacher speaking about the direction of America and where it needs to go. I enjoyed listening to him speak. After the preacher, someone else spoke and seemed to get the crowd excited to hear Trump. Finally Donald J. Trump came out and the everyone stood up on their feet and gave him a standing ovation. People began chanting “USA, USA, USA” I felt as though this was the man to unite America and bring us together. I saw many African Americans there, I saw many Asian Americans, and many Latinos for Trump. We seemed to be all colors united together chanting “USA, USA, USA.” I was very excited and felt very patriotic. I was happy to see people chanting for America rather than just chanting for Trump. I felt like a proud American again!

<> on May 25, 2016 in Anaheim, California.
<> on May 25, 2016 in Anaheim, California.


When the rally was over people began walking to the exit in a calm state. I was streaming on Periscope which is pinned on my Twitter account @DanielLonen as I walked through the entire complex towards the exit. The chat on the live stream said that CNN and Fox both announced people were throwing bottled urine, so I wasn’t sure what to expect as I walked outside. I finally exited the front doors of the Anaheim Convention Center and kept my stream going. The anticipation was building expecting a mob yelling and screaming at the Trump supporters.

As I walked with the crowd towards the parking lot, I saw about 6 or 7 Mexican people with bananas covering their faces and dressed like thugs. They were face to face with someone holding a sign that said “My wife came to the USA legally, you can too” The masked men were trying to make a ruckus and create fear. There were a few supporters around theses masked men saying “take off your masks, why are you hiding?” The masked people didn’t seem to know how to respond because the Trump supporters did not show any fear. To honest I did not feel an fear either. There were too many police around and too many of the Trump supporters for these 6-7 people to do anything. There were new cameras in the middle of this commotion. I almost felt like this was a set up, it felt very fake as if these 6-7 masked people were just trying to get on camera.


I was still live streaming and began getting a lot more viewers when I was looking at these so-called protesters. One of the masked men threw an egg and over the heads of the small crowd and randomly hit a young Trump supporter who looked to be about 16 years old. After the egg was thrown, the Trump supporters basically laughed and thought it was a bit immature. The news cameras were covering it all. I was in this small confronted crowd for about 10 minutes then left feeling as though it was just a group of people looking for attention. I really felt like it was a joke and was just for show.



As I walked to my car, there was another little group building as kids with their skateboards and backpacks on, obviously just got out of school and were too young to vote, were flipping off the Trump supporters and yelling “F-Trump!” and “F-You!” as they were smiling. This was even more immature. I finally got to my car and ended my live stream. Other than these two small little groups of people (one group too young to vote), I did not see any real protesters at the Donald Trump rally.

The protesters were a joke; there were none. I watched news when I got home and saw so-called protesters throwing rocks into Disneyland and at the police then getting arrested. Officially there were 8 people arrested and the funny thing is, these so-called protesters were not even at the rally and they showed up after all the Trump supporters left. The event, the supporters, and all the people who put on the rally were gone…it was then when the so-called protesters showed up…it was all for show and an excuse for people to riot and cause chaos.

The entire Trump rally was very peaceful from beginning to end. Bring your kids to the next rally, it is completely safe. The media is blowing it way out of proportion.


blog · business · Coffee

The Coffee Chain

Serving Coffee

The local coffee shops serving coffee grown from different counties uses a transportation system for their global supply chain. Coffee is a profitable business while more coffee shops open up every year with 55,246 shops projected in the United States which is a growth of 1,260 more shops than 2015. The year 2015 had 1,303 more shops than the previous year (2014). The industry is still growing with more transportation needed to accomplish their global supply chain necessities. The coffee beans are grown in various countries. Many countries like Ethiopia and Kenya will grow the coffee beans from plants. These farmers will then pick the cherries from the tree and eventually peal the cherry off the seed or eventual coffee bean. These seeds are then dried out usually by the sun. These beans then go through a process called “milling the beans” where the beans are endocarped which removes the parchment layer from wet processed coffee. After the milled coffee beans, which are now called green beans after the milling process, are then shipped out using loading ships.


Sometimes these beans are shipped to brewers, other times they are shipped to be tested where people use a procedure called cupping to taste the coffee using a sample amount from the bags. The cupper will smell the aroma and sip the coffee after it passed the visual test. After this cupping procedure the beans are then shipped using all various shipping methods to roasters where the beans turn dark brown and have an aromatic smell. Caffeol is fragrant oil locked inside each bean and is released when the bean turns brown at around 400 degree inside the bean. The roasting is done at 550 degrees. The roasting process is usually done in the importing country due to the time table of roasted beans. Freshly roasted beans must reach the consumer as quickly as possible to stay fresh. Fresh beans release air when they are packaged, so the packaging needs a valve to release the air. When the beans are stale, they will not release any more air. This is one reason you do not want to buy coffee beans that have had the air sucked out of the packaging, it is basically showing they are stale beans. Only buy the coffee bean packaging that has air in the bag.


NCA. (2015). National Coffee Association. About Coffee. In 10 Steps from Seed to Cup. Retrieved from

Lisa Furgison. (2015). B Plans. Business Planning. In 13 Tips to Open a Successful Coffee Shop. Retrieved from

business · Coffee · Global · Marketing

The Strategy of Starbucks


Starbucks is a company with world renown and was first established in 1971. In the last ten years Starbucks has tripled in annual revenue and earned $16.5 billion dollars in 2014 with a total of 21,366 stores. Starbucks is the second most valuable fast food brand in the world, second to McDonalds. What differentiates the company from its competitors is focus of speed and quality. Starbucks tries to get the customer their order in 3 minutes and 3-5 minutes when it’s busy. The equipment selected in each Starbucks store is at one of the highest quality pieces of equipment in the industry. Starbucks claims to have 87,000 different drink combinations and the barista can make each and every one of them. These specific steps translate to their brand and product value. Each store has high quality equipment and each store has a barista that can pour a perfect cappuccino and latte with the right amount of foam on top. The baristas are taken care of since Starbucks offers health insurance to their employees who work 20 hours a week or more costing $250 million dollars in 2009. This makes the baristas happy and enjoyable to speak to in the stores.


The product in each global store relates to the target market because each cup of coffee ordered can be very unique to the customer. The 87,000 different drink combinations helps Starbucks fit in each market. Some stores in various countries change the look of their logo a bit to fit the culture and beliefs of the country. Most logos show wavy hair while in Saudi Arabia, the lady on the logo is covered up. Some countries (not the USA) show the full picture of the lady who is holding her legs (fins) in the air like a naked mermaid with two fins which seems to be a turn off in America. The Starbucks logo changes depending on where they are in the world. Starbucks is continually growing each year and looking to expand their global presence.


Jacques, Francois M. (2007, May). Harvard Business Review. Volume 85, Issue 5. In Even Commodities Have Customers. Retrieved from

Aimee Groth and Gus Lubin. (2011, July 29). Business Insider. Strategy. In 11 Things Starbucks Does Better Than Almost Any Competitor. Retrieved from

Statista. (2015). The Statistic Portal. Prices & Access. In Statistics and facts on Starbucks. Retrieved from

Alissa Walker. (2011, January 10). A Magazine For the Global Citizen. Design. In New Starbucks Logo Too Racy for Some Countries. Retrieved from

blog · business · Coffee · Love

Business and Coffee

Starbucks is a global coffee company; their corporation is based in Seattle Washington. The coffee Starbucks uses is definitely a variable cost along with the milk and syrup used in the cup prepared. The paper cup and heat sleeve are all variable costs for Starbucks. The prices of coffee beans vary depending on the time of year and quality of beans purchased. Milk can vary accordingly and variable costs depend on the amount milk syrups used in each cup of coffee.


The fixed costs of Starbucks will depend on the store location and the rent provided. Rent and equipment leases are a fixed cost. The rent may be different from one store to another, but once the rent and leases are establish the amount owed each month will be the same. The fixed cost fit help management analyze the overall costs.

Starbucks has several mixed costs in the corporation. Some costs can be salaries and wages which fluxgates depending on bonuses. However the wages and salaries are typically fixed, they fall in the mixed category when there are possible changes like the bonuses. Food sold at Starbucks can fall under mixed costs as well. The costs of goods change depending on demand and time of year.

The barista making and serving the coffee at Starbucks can represent step costs. If one barista serves 40 cups of coffee in one day the costs of the employee stays the same, but if more than 40 cups of coffee are needed to be made, then Starbucks will need to pay for another barista and showing more cost for the store. On a graph the step costs will look like steps on a stair case. More costs to produce more products.

Latte Love

Starbucks would be more likely to benefit from using a customer cost hierarchy for determining cost drivers. In customer hierarchy, each unit sold could be different depending on the coffee drink being made. However, for example if milk costs .0234 per ounce and a drink needs nine ounces, the cost for the milk would be $0.21. The coffee used at around $7.50 for a pound of beans worth thirty two double shots, the coffee costs for a single drink would cost $0.23. Let’s say the coffee ordered is caramel flavored and needs one and a half of syrup at $0.277 cents for the drink. The total food cost for the drink would be $0.72, but the drink must be poured into a cup with a lid and a sleeve to protect from being burnt at a cost up to an additional $0.20 cents bring the total costs of goods per cup of coffee at $0.92 cents. Each day an order level of each customer would be one coffee per day and a Starbucks store seeing 200 customers on average a day and costing the store $183.52 in goods. An average cup of coffee costs $3.50 which brings in $700 a day minus the costs of goods brings the total to $516.48. Say the barista is paid $15 an hour and serves 25 cups of coffee per hour. That would be an additional $0.60 cents per cup of coffee for a total of $1.52 per cup and $1.98 of profit.


Peter Mitchell. (2014). Chron. Small Business. In Examples of Mixed Costs in a Service Business. Retrieved from

Lie Dharma Putra. (2010, May 26). Accounting Financial. Cost Accounting/Management Accounting. In Cost Drivers and its Hierarchies. Retrieved from