Recently there has been an increase of social media real-time insights. Analysis are beginning to measure emotional text or posts made on social media. This analysis compiles responses of audiences with emotional outbreaks. In many cases profanity words along with other strong emotions expressed through social media is picked up using automated consumer insight tools. In the entertainment business, performances on-screen matter. Whether it be television or films, the performances shown on the screen relates to return on investment.
For example, Fox’s X-Factor, where contestants compete with their vocals for singing competitions on live television, has their research team use social media sentiment (emotional expressions on social media) to accurately predict which contestants would be eliminated every week. This was a huge advantage with the use of social media sentiment. The research team for Fox’s X-Factor even predicted the season’s winner.
The use of social media sentiment allowed television programs to better present specific artist for advertising. As the audience watches the X-Factor season, each fan begins to latch on to a specific artist as they learn more about the individual. X-Factor would dive a little more each week on specific competitors, giving more air time to those who have higher predictions from social media sentiment. All of the analysis of emotional expressions online help support the television program and keep people coming back for more.
The best practices of using consumer sentiments is by comparing the data analysis from one insight measurement to another data analysis insight measurement. The reason behind needing different data analysis comparisons is because the analysis can measure percentages of unstructured conversations like the comments and tweets compared to positive and negative conversations and overlooking the quantitative metrics measured through the feedback of the available social network analytic platform.
Overall the success comes from the audiences and fans. Broadcasting has become more and more mobile as time passes. in 2013 Time Warner Cable lost 306,000 TV subscribers in only the third quarter (Q3).
CEO Tom Rutledge of Charter Communications told Wall Street analysts – “I surprised that 1.3 million of his 5.5 million customers don’t want TV – Just broadband internet. Our broadband-only growth has been greater than I thought it would be.”
More people are watching their shows on tablets and phones than ever before. Another example, my brother opted out of television and not subscribe to any service. Instead he has saved a lot of money by subscribing to Netfilx and Hulu+ for a cheaper television avenue. The television resolution quality is just as high as the television companies use at a fraction of the price. Another benefit of watching TV through the internet is the show you typically watch are on demand, so you can hit play and watch it when you are ready. Plus, there is less commercials on movie/TV apps than on actual television.
All in all, social media has changed the way we approach our entertainment. We comment on social media and recommend television shows on social media…since you are on your phone checking social media, might as well just click a button and watch the show everyone is talking about.