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Rise of Social Predictions and Mobile Use.

Recently there has been an increase of social media real-time insights. Analysis are beginning to measure emotional text or posts made on social media. This analysis compiles responses of audiences with emotional outbreaks. In many cases profanity words along with other strong emotions expressed through social media is picked up using automated consumer insight tools. In the entertainment business, performances on-screen matter. Whether it be television or films, the performances shown on the screen relates to return on investment.

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For example, Fox’s X-Factor, where contestants compete with their vocals for singing competitions on live television, has their research team use social media sentiment (emotional expressions on social media) to accurately predict which contestants would be eliminated every week. This was a huge advantage with the use of social media sentiment. The research team for Fox’s X-Factor even predicted the season’s winner.

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The use of social media sentiment allowed television programs to better present specific artist for advertising. As the audience watches the X-Factor season, each fan begins to latch on to a specific artist as they learn more about the individual. X-Factor would dive a little more each week on specific competitors, giving more air time to those who have higher predictions from social media sentiment. All of the analysis of emotional expressions online help support the television program and keep people coming back for more.

The best practices of using consumer sentiments is by comparing the data analysis from one insight measurement to another data analysis insight measurement. The reason behind needing different data analysis comparisons is because the analysis can measure percentages of unstructured conversations like the comments and tweets compared to positive and negative conversations and overlooking the quantitative metrics measured through the feedback of the available social network analytic platform.

Overall the success comes from the audiences and fans. Broadcasting has become more and more mobile as time passes. in 2013 Time Warner Cable lost 306,000 TV subscribers in only the third quarter (Q3).

CEO Tom Rutledge of Charter Communications told Wall Street analysts – “I surprised that 1.3 million of his 5.5 million customers don’t want TV – Just broadband internet. Our broadband-only growth has been greater than I thought it would be.”

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More people are watching their shows on tablets and phones than ever before. Another example, my brother opted out of television and not subscribe to any service. Instead he has saved a lot of money by subscribing to Netfilx and Hulu+ for a cheaper television avenue. The television resolution quality is just as high as the television companies use at a fraction of the price. Another benefit of watching TV through the internet is the show you typically watch are on demand, so you can hit play and watch it when you are ready. Plus, there is less commercials on movie/TV apps than on actual television.

All in all, social media has changed the way we approach our entertainment. We comment on social media and recommend television shows on social media…since you are on your phone checking social media, might as well just click a button and watch the show everyone is talking about.

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8 thoughts on “Rise of Social Predictions and Mobile Use.

  1. I have also transitioned from cable to watching television on the internet. I have found that Hulu and Netflix are enjoyable and contain many programs to watch. Additionally, the price is a fraction of cable for comparable quality. I believe that many of the cable channels will be forced to transition to provide online programs for a cheaper price. In fact, HBO and Showtime are already offering online viewing for many of their popular programs. Essentially, the presence of social media and technology advancements has changed television programing. However, one benefit that television channels will obtain from online programming is that they can measure viewer characteristics.

    Liked by 1 person

    1. Interesting comment alatfe, you make a good point. Perhaps the online television and apps like Hulu, Netflix and HBO Go will help drive the cable and satellite prices down. In turn could make regular television more affordable as you suggest. Thank you for your comment.

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  2. Awesome blog! Your example is awesome! I used to watch American Idol like it was the only thing on TV. I got attached to the idols every year and would get all their songs, post about them, go to the concerts, meet them, and constantly vote.

    -Kevin-

    Liked by 1 person

    1. I know what you’re talking about kdh100289, I get attached to certain show’s myself. There are a few shows I can’t wait until the next airing. Some of the shows I wait on are “Game of Thrones” “True Blood” “Master Chef” and “Last Week Tonight.” Of course other shows that come up I record and watch. Some of the shows appear on Netflix the next day, but making the apps still useful to pretty much watch what ever you want.

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  3. So what does a company do if they start to see trends in comments toward the positive or negative? Does it matter if the trend is over the short term or the long term? Social Media metrics is a growing business with high stakes but few people who truly understand the ins and outs of how to make the raw data provide meaningful insights. I know we struggle with this at work and are still learning. I’d be interested to know more on this in future blog posts from you. Thanks so much!

    Liked by 1 person

    1. If a company finds a trend in the positive or the negative, the finding can help determine a strategy to move in one direction or another. According to Convince & Convert, digital marketing advisors, the key performance indicators (KPI) will help companies pinpoint the average conversion rate of followers becoming paying customers. That conversion rate should be used to gauge conversions over time to reveal the company’s strengths and help indicate where adjustments are needed.

      Stephen Monaco. (2013). Convince & Convert. In How to Draw Meaningful Conclusions from Social Media Metrics. Retrieved from http://www.convinceandconvert.com/social-media-measurement/how-to-draw-meaningful-conclusions-from-social-media-metrics/

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  4. Great blog! With the increased number or reality shows that encourage audiences to vote by not only calling in but my posting on twitter and facebook, the use of social media had skyrocketed. More so than ever we are witnessing increased usage of mobile apps and tablets. Television draws us in but is more accessible by technology than ever before. I am guilty of this as well. I have voted numerous times for my favorites on Dancing with the Stars, and yes I used my tablet to do so.

    Liked by 1 person

    1. Television shows have become more interactive with the audiences with the use of social technology. It has given the audience power on what happens during live events. It is definitely more entertaining when the judges don’t even know the outcome. Thank you fro your comment.

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