Hollywood’s Social Paradigm

Social Media and Hollywood films are beginning to marry. Studies have found that the more people talk about films in social media, the more likely these people will buy a movie ticket. In fact, people who share movie content are six times more likely to purchase a movie ticket than the general public. This statistic shows that sharing is a strong indicator of purchase intent. The correlation of social sharing is even higher when people share content of family/faith films. Family/Faith movie content sharers are eleven times more likely to purchase a movie ticket.


Regular movie goers who watch movies three or more times a month are 73% more likely to share content on social media. This points out that the content sharers are the ones to target for ticket sales. Another interesting statistic is that people who buy movie tickets online are 70% more likely to share movie content on social media. This makes finding the social media “influencers” for movie goers are very lucrative for a business stand point.


Movie goers are more likely to use Twitter, email and Reddit than the general population. This is an interesting statement since a higher percentage of influential people on social media are on Twitter. There is a large difference between content sharers on Twitter than on any other social network. The influential social posters tend to be on twitter and are very likely to share content. Out of this group you see the high percentage of movie goers.


Facebook is still the number one social network and should be treated as it is. Number of users are slowly declining, but the numbers are so vastly large that Facebook will still hold the number one spot for a short while. I believe twitter will continue to grow, either way both networks should be used in sharing movie content. Movies have been taking a large hit in the box office lately which should be a sign to find new ways of finding the movie ticket buyers and letting them know what is out there. Steven Spielberg said “…there’s going to be an implosion-or a big meltdown. There’s going to be an implosion where three or four or maybe even a half dozen megabudget movies are going to go crashing into the ground, and that’s going to change the paradigm.” I believe the new paradigm is the social media platform. It is the way people are viewing the films and the way the filmmakers are going to making their money back form the millions put into a film. The new paradigm is still developing and will very soon find it’s grooves and glide to be the Hollywood we know it is. Hollywood has changed the way countries act and think. Hollywood is a global influencer that will take it’s grasps of social media and lead the world in a new global social entertainment paradigm.


2 thoughts on “Hollywood’s Social Paradigm

  1. Interesting blog post on Hollywood and social media. I do have a question though and please I am not trying to sharp shoot your data. I am simply trying to find out where you found the article on Faceboook in in decline. I could not find the article on my searches and according to http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ , which compiles these by year, Facebook into the 2nd quarter of 2014, still is enjoying growth and has steadily throughout the years. Was this a more recent trend you found? It may be in decline with the youth in part to the rise of other platforms which speak their language better is one way to put it but according to the stats over 70% of adults in the US utilize Facebook, for example and they may be one of the segments that is still growing. Thanks.

    Liked by 1 person

    1. First let me say, Facebook is still number one in social media. There have been many statistical analysis’ that have shown different views on the subject of a declining Facebook. One of the views is that Facebook is losing popularity. Germany researchers Christian Bauckhage and Kristian Kersting from Fraunhofer Institute has looked at 175 different social networks including Friendster, Myspace, Secondlife, Yelp, Zynga and many others over a wide spread of 45 different countries and found similar conclusions of decline. Basically they found that each network has an end. I think Facebook has done well to stay on top with partnerships of popularity apps like WhatsApp to help stay on top.

      Forbes explains that teens are looking at Facebook as “not cool” and see Facebook as an older person or adult app. Social apps on the rise with popularity are Tumblr, Instagram, SnapChat, WhatsApp, and Twitter. People are beginning to lean towards social networks that can conceal their identity or parts of their life they want to keep private. Not just teens, but many people are concerned about privacy and are leaning into these other apps. Other mobile apps such as Vine, Yelp, and Foursquare are nudging their way into the territory of the powerhouse networks. YouGov has a survey that showed 1 in 10 people (10%) on Facebook stopped using the network. Out of this group 55% said they lost interest and 26% had increased privacy concerns. 21% said they were fed up with advertising and marketing strategies and 17% didn’t like third parties having access to their personal content.

      Research from as of May 2014, GlobalWebIndex shows statistics of a 6% decrease in active usage. This could be from the huge spike in photo apps popularity. SnapChat has seen a 67% growth increase and WhatsApp has seen a 30% growth increase. Other photo/video apps like Vine and Instagram have more than double and almost triple the growth rate of Facebook. Of course this could be skewed due to Facebook running out of humans on earth. Change in active usage has been leaning towards picture apps. Many say that Facebook is a very popular fad that will vanish, however I say Facebook will not fade like Myspace due to the dedicated changes they have made thus far. I do say that they will not remain number one for too much longer (perhaps 3-4 years).

      These are all reasons why Facebook would be on a decline. However, after all the negative talk, 86% of active social media users are on Facebook which is nearly double the next competitor. My statement, “Facebook is still the number one social network and should be treated as it is. Number of users are slowly declining, but the numbers are so vastly large that Facebook will still hold the number one spot for a short while.” was meant to show that Facebook is the undisputed social network champion, but there was a way for the champ to be defeated. The links to find the statistical analysis and articles of reference are below.

      Robin Harris. (2014, July 10). ZDNet. In Yes, Facebook’s popularity will decline. Retrieved from http://www.zdnet.com/yes-facebooks-popularity-will-decline-7000031436/

      Gene Marks. (2013, August 19). Forbes. In Why Facebook Is In Decline. Retrieved from http://www.forbes.com/sites/quickerbettertech/2013/08/19/why-facebook-is-in-decline/

      Andrew Farmer. (2014, June 5). YouGov. In Facebook and Twitter experience year of declining popularity. Retrieved from http://yougov.co.uk/news/2014/06/05/facebook-and-twitter-experience-year-declining-pop/

      Ishbel Macleod. (2014, May 13). TheDrum. In Facebook has the most users but sees decline as picture and messaging apps boom. Retrieved from http://www.thedrum.com/news/2014/05/13/facebook-has-most-users-sees-decline-picture-and-messaging-apps-boom


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