There are many tools a social media guru can use. The world is full of them with countless numbers of ways to help and support social media creators. I believe it is important to monitor your social outlets to better support the platforms you are on. I am going to compare a couple of monitoring tools. Tweetdeck is a great way to follow tweets from different accounts. You can monitor all the tags, mentions, and notifications on all the twitter accounts you manage. All this information will be on one page with live scrolling columns. Tweetdeck allows social media managers to monitor in one simple customization location. There have been rumors of Tweetdeck being taken down, but it hasn’t happened yet. For those who want an alternative to Tweetdeck, Hootsuite is a wonderful platform to monitor your tweets and is just as customizable as Tweetdeck is. Hootsuite monitors 52 languages and works with 26 different social media networkds. It is a dashboard that allows the monitoring of several social networks in the same location. Hootsuite allows you to customize the in coming information of your popular social media sites. Hootsuite also gives you analytic’s for your the sites you manage which is a big plus. You can create different reports depending on what you want to analyze.
When you are looking to hear what people are saying across blogs and news sites, UberVU is like Hootsuite but in a more larger scale. UberVU’s analytic tools finds the profession and education of individuals who are talking about your subject. It is important to know who your influencers are for your subject. You can compare past campaigns to present ones and learn from them. UberVU has the capability of creating very professional analytic reports to show in conferences or to customers to support a product. There are endless ways to help your managing of social media using UberVU. If you like UberVU, then you will definitely like Sysomos an even larger scale than UberVU. Sysomos is for the global reach of social monitoring finding the key influences for business products and how well campaigns are doing in particular areas. With great analysis and back office reports, Sysomos can show reports from different countries and different languages. Sysomos monitors 186 languages including slang words. It also provides a two year historical report and comparisons of campaigns for your company. The learning curb is small, people can learn the system with ease. Sysomos has excellent administration support and is a clear champion in monitoring for the international arena.
Sean Ellis. (2014). Kissmetrics. In Social Media Monitoring Tools. Retrieved from https://blog.kissmetrics.com/social-media-monitoring-tools/
Sysomos. (2014). Sysomos. In Social media monitoring and analytics solutions. Retrieved from http://www.sysomos.com/?campaigntype=PPC&gclid=CjwKEAjwwJmhBRC56KOelNOXhxUSJAB_w2uNRC2LqzCNC-ci-qV0sxw9GSmbiCeFJFW-G_GTHDairhoCuPHw_wcB
Kate Dunham. (2014, August 27). UberVU. In Social Media Face Off: Hasbro vs Mattel. Retrieved from http://blog.ubervu.com/tag/social-media-face-off
Jay Baer. (2014). Convince & Convert. In The 39 Social Media Tools I’ll Use Today. Retrieved from http://www.convinceandconvert.com/social-media-tools/the-39-social-media-tools-ill-use-today/